YLO

Services · Growth

E-commerce,
run as one engagement.

Storefront. Product data. Imagery. Paid media. Lifecycle CRM. Order ops. Brand protection. Most brands stitch this together across five vendors — we own the whole sales cycle as one team and one number.

Platforms we run

ShopifyShopify PlusWooCommerceAdobe Commerce / MagentoBigCommerceSalesforce Commerce CloudPrestaShopHeadless / custom

What we deliver

The whole cycle

Eight workstreams, one accountable team. Engaged together so the work compounds instead of fighting itself.

Platform & storefront ops

Theme/template work, app/extension stack, performance, accessibility, A/B testing, checkout optimisation and the boring-but-vital admin around inventory and tax.

Product data & feeds

PIM setup, attribute schemas, AI-assisted descriptions in your brand voice, image standardisation, and clean feed syndication to Google, Meta, TikTok Shop, Amazon and partner channels.

Imagery & content

Pack shots, lifestyle, on-model and editorial — produced in-house through the YLO production engine. Plus AI-generated and AI-augmented variants where the catalogue size demands it.

Paid media & shopping

Search, social, programmatic and marketplace ads. Feed-driven creative, ROAS targets that map to contribution margin, weekly optimisation and proper attribution.

Lifecycle & CRM

Welcome, browse-abandon, cart-abandon, post-purchase, replenishment and winback flows. Segmentation that reflects RFM, AOV and category — not just 'opened in the last 90 days'.

Order ops & customer service

Order management workflows, returns logic, customer service tooling and macros, escalation paths. The unglamorous infrastructure that decides whether buyers come back.

Brand protection

MAP enforcement, marketplace monitoring, counterfeit takedowns, trademark watch and rogue-seller policing — built into the engagement, not a separate retainer.

Reporting that actually matches reality

Server-side tracking, consent-aware analytics, attribution joining ad spend to revenue net of returns. Weekly numbers that survive a finance challenge.

Channels & stack

Where we ship spend & message

  • Google Shopping & Performance Max
  • Meta Advantage+ Shopping
  • TikTok Shop
  • Amazon Ads & Marketplace
  • Google Merchant Center
  • Klaviyo / Braze / HubSpot CRM
  • Reviews & UGC platforms
  • Affiliate networks

How an engagement runs

Audit → stabilise → operate → scale

01

Audit

Storefront, product feed, channel mix, CRM, data flows, brand-protection exposure. Two-week intensive ending in a prioritised plan.

02

Stabilise

Fix what's broken or leaky — feed errors, lifecycle gaps, tracking, MAP violations. The compounding kind of wins.

03

Operate

Always-on running of platform, paid, CRM, ops and content. Weekly reviews, monthly business reviews, quarterly strategic resets.

04

Scale

New channels, new markets, new categories — added as the data supports them, not because they're on a slide.

The whole cycle, one team

Most e-commerce brands end up with a half-dozen vendors stitched together — platform agency, paid agency, CRM agency, content shop, listings consultant, a marketplace specialist somewhere. The seams cost more than the work.

YLO runs the lot as one engagement. We’re platform-fluent across Shopify and Shopify Plus, WooCommerce, Adobe Commerce / Magento, BigCommerce, Salesforce Commerce Cloud and headless setups — so we can pick up an existing storefront and run it, or stand up a new one. Around the storefront we run the marketing, the lifecycle and the operations that actually move sales.

What that looks like in practice

Day one we audit the storefront, the product feed, the channel mix and the data flowing through everything. From there we own the boring-but-critical work most brands neglect — clean product data, syndicated feeds, AI-assisted descriptions that hold their tone of voice, lifestyle and pack-shot imagery on the cadence the catalogue needs, accurate inventory across surfaces, and the analytics joining ad spend to revenue.

On the marketing side we run paid search and Performance Max, paid social, shopping feeds across Google, Meta, TikTok Shop and Amazon Ads, plus the lifecycle CRM — welcome, abandon, post-purchase, winback — through whichever ESP the brand is already paying for.

And we cover the parts no one else thinks about: order operations, returns flows, customer service tooling, MAP enforcement, marketplace policing and counterfeit takedowns. Brand protection is part of the engagement, not a separate retainer.

Best fit

DTC and omnichannel brands ready to consolidate — a single accountable team across platform, marketing, lifecycle and operations, with the production and content engine to feed it all.

Ready to consolidate?

Two-week audit gets you a prioritised plan and a number. From there we either run it or we hand the plan back — your call.

Book an audit